Here are 5 things to look for to create a powerful experience:

1. Simplicity

Let us assume you want to live broadcast on the Internet and invite viewers to join you by logging on to your 'live broadcast'. You want to consider the number of steps and activities involved for both you (the broadcaster) and your online viewers. For example, if your viewers have to download software, install packages, use special plug-ins or go through various steps, they are far less likely to 'show up'.

2. Versatility

Ideally you want all your live streaming video functionality under one roof. Using different providers for different functionalities are just not user friendly.

Also, look for providers that allow viewing in multiple formats (such as windows media player, flash etc.).

3. Cost

The biggest cost is to save your live streaming video on a server. This is why 'Instant messaging' is almost always free as nothing is saved. Do not expect to find good quality live video broadcast, video emails or streaming video from your website, for free. If you do, there is always a limit to how long it will be stored (usually 30 days). This is because providers then make money from the 'up-sell'.

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